About Me

For as long as I can remember, I've been driven to answer two essential questions: How does this work? and What makes it matter?

For over a decade, I applied these questions professionally. As a brand strategist and UX director for universities and tech startups, my job was to dive into complex, scattered information and emerge with clear, actionable systems. I built brand identities, designed user experiences, and crafted stories that turned messy ideas into something sensible and authentic for others.

The Shift

But the update that changed everything for me wasn't a marketing funnel or a piece of software. It was becoming a father.

Suddenly, the abstract challenges of my day job were replaced by the deeply personal, beautifully chaotic system of raising a human being. The focus of my life shifted. The most important systems I could build were no longer for clients, but for my own family. The most important stories I could tell were the ones I would one day share with my son.

What I Build Now

I wrote my memoir to make sense of my own story - of childhood, of the journey to adulthood, and of the profound transformation of becoming a dad.

I started my YouTube channel as a way to document the things I'm building and the lessons I'm learning. It's a living archive of my interests and my love for my family, shared with the world.

My lifelong passion for deconstructing narrative has become Loreteller, where I design and publish the kind of systematic, actionable writing tools I always wished I'd had.

Becoming a father also led me to develop The Renaissance Child Framework, a comprehensive approach to intentional parenting that combines my systematic thinking with the deep love and responsibility I feel for raising my child.

Everything you'll find here - my books, my videos, my projects - is a product of that journey. It's my attempt to build things that matter.